The voice of the Award

Published: 30 Apr 2018

The Award is known in many different ways, by many different people around the world. And whilst it’s important that we all talk about the Award in ways which resonate within our own countries, there are also opportunities for us to bring some more consistency into our global messaging.

We want to help the Award family to explain what we do and how we do it, succinctly and emotively.

To speak from the heart a little more and the head a little less.

This document provides some examples of the types of ways you can talk about the Award. For more information, please email