Peter Cruddas Social Innovation Initiative

The Peter Cruddas Social Innovation Initiative aimed to recognise participants who used their Award to make a difference to the lives of others.

With the support of interns in our regional offices the International Award Foundation has collected transformative stories under four themes:

  • Using sport as a tool for community development
  • Using the Award to raise awareness of a local, national or international issue
  • Using the Award to bring together people from different cultures, religious or ethnic backgrounds
  • Using the Award to empower girls or women

The Peter Cruddas Foundation, established by Peter Cruddas, is supporting the initiative. Peter has been a passionate supporter of the Award since 2005, when he became our first global ambassador/benefactor, and is underlining his continuing commitment through this exciting project.