Passion to Purpose

Published: 3 Jul 2018

Everyone has a passion and Justin Trudeau (the Prime Minister of Canada) in conjunction with Canada Service Corps is determined to help young people discover theirs. The Duke of Edinburgh’s International Award – Canada is excited to have the support of Canada Service Corps as they announce their newest programme - Passion to Purpose (P2P). Passion to Purpose is an initiative developed by young people, for young people.

Through three forums led by young people held over a period of two years, P2P will foster community engagement and leadership among Canadian young people from across the country. The Duke of Edinburgh’s International Award equips young people with the confidence and skills to be a change makers in their communities. That is why the Canadian Award is challenging young people aged 15 - 24 to impact their communities by turning their passion into purpose.

With an innovative digital programme and an in-person experience, their programme will build the mindset for strong civic engagement as part of the Canada Service Corps. Over the course of a week (13th-17th of August 2018), participants will take part in workshops and team building exercises that will develop their passions for change into concrete action plans that can be realistically executed in their home communities.

The main objectives of the Passion to Purpose programme are to:

  • Support and facilitate the creation of new youth led volunteer service opportunities that address specific issues in a variety of communities
  • Equip youth for authentic engagement in their communities and provide leadership opportunities.
  • Increase positive development of young people

“Giving young Canadians the ability to put their passions into practice and providing them with the tools they need to give back to their communities is what the Canada Service Corps is all about,” says The Honourable Patty Hajdu, Canadian Minister of Employment, Workforce Development and Labour.

To ensure that Passion to Purpose reaches and impacts more than just the young people who attend the in-person event, the Award in Canada will be live-streaming and archiving every workshop so participants at home can engage in real time and still be impacted by the activities of the in-person forums. “The Award programme has been supporting youth as they pursue their best selves for over 50 years in Canada. We are incredibly excited to begin this next chapter in our organization as we develop and mentor the future leaders of our country,” says the Canadian Director of Programmes, Victoria Selano.

The Duke of Edinburgh’s International Award – Canada currently operates in every province and territory, engaging over 51,000 young people and over 2,700 Award Leaders annually. The Canadian Award is run in cities, rural and remote areas, through government and independent schools, universities and colleges, and a wide range of organizations such as Cadets, Scouts, Girl Guides, Indigenous youth groups, new immigrant support programmes, sports clubs, employers, youth detention centres and community youth organizations. If you have any further questions about Passion to Purpose, please reach out to Alicia from the Canadian team at